Retailer Sales Tools!
As a member of the Pacific Silver Retailer Community you have access to tools and resources designed to help you market your business:
·Complete access to your Pacific Silver account. Simply log-in to your account to access the status of orders, shipping information, payment methods, and order history.
·On-line bill pay options.
·Social networking forums that allow members to participate in polls and discussion panels and share inspirational stories with other members through our network or through social media such as Facebook or Twitter.
·Members can use images of Pacific Silver’s products to market those products on EBay or on their own retail sites.
·Special promotions on products and services available to community members.
·Business to business classifieds. Every retailer has inventory or fixtures that they want to liquidate! We have created a gift and jewelry oriented classified advertising venue that allows our members to advertise unwanted items such as overstock items, special priced items, or any other items that they may wish to liquidate to other members in the retailer community.
·Monthly newsletters featuring business articles, marketing tips, a featured retailer section and political updates that relate to our industry.
·Calendar of events featuring trade shows, member promotions, and special events.
·Access to discount pricing for products and services provided by our network of preferred vendors. Current preferred vendors include Google, QuickBooks, EZ Domain, Apex, Authorize Net, and others. New preferred vendors are added periodically.
·Additional member services are being added periodically.
As a valued customer of Pacific Silver, the above member benefits are completely Free, you have nothing to loose and everything to gain!
Optional Member Services
Community members who wish to gain exponential results from their marketing efforts can choose to participate in these additional services
$150 Set Up Fee +
$29.95 per month
Unanimously all marketing experts today agree on the value of list building to add value and dramatic growth to your business. Unfortunately few retailers have embraced the potential available through email marketing campaigns. No longer should retailers be intimidated by this technology. Pacific Silver has created easy-to-use templates that allow our participating members to send four emails per month to up to 3,000* of their retail customers.
Email Marketing:
Choose from professionally designed email templates and then customize it to fit your store. This will give you the opportunity to market the products you purchase from Pacific Silver, or any of the preferred vendors, to your customer base. You could also create a monthly newsletter or send out announcements or invitations to your events.
Customer Relation Manager:
Our proprietary CRM is one of the best in the industry. Built for the ever changing needs of our retailers, this technology will simplify your ability to keep track of your customers, prospects, and vendors. You will be able to sort, share, export, and manage your customer contact list based on any demographic you capture, such as birthday, product preferences, zip code, the possibilities are endless. We also have a great lead generation program. You can set up auto-responses to emails you receive based on your newsletter or email blast which gives you the opportunity to up-sell related or similar products.
*If your customer base is over 3,000 please contact us for information regarding additional charges.
National Co Op Advertising Campaign*
$295.00 Set Up Fee
$49.95 per month
Put the power of our website, which is optimized with the major search engines such as Google, Yahoo and Bing, to work for your benefit. Our technology team is constantly positioning our products to gain maximum exposure on the internet. The cost of this exposure would not be feasible to most independent retailers. Our co-op advertising efforts reach millions of potential customers. We can help you connect with these customers at a fraction of the cost of what it would cost you on your own. Each of the 3,000 plus items that Pacific Silver offers is tagged with over 1,500 keywords for search engine optimization. Consumers can search the internet and find a product and a local retailer that sells it.
Co- Op Advertising programs:
Consumers enter their zip code, the distance they are willing to travel, and then they are matched to a participating retailer’s location that carries that product. Your store location, along with a map and a link to a company profile page, will appear. You have the ability to sell that product online, offer to reserve that product for the customer, or simply show them where you are, draw them in to see all of your merchandise.
*National Advertising Campaign is first come first served. In order to give our retailers maximum exposure we must limit the number of retailers in each zip code for each product.
Easy online transactions:
In addition to putting the products you buy in the product search program, you can sell that product without having an online merchant account, we have created an opportunity for online sales using the GOOGLE check-out system. We have arranged for our retailers to have access to this easy to use system, and take real time payments online where the money is deposited directly into your account.
EZ Website :
We know that marketing is an important part of your business strategy and we are here to help you bring your retail business online. This system is designed for the retailer who wants to be able to have an internet presence but doesn’t have the knowledge or time necessary to manage a full internet store.
Our EZ Website system allows you generate leads, sell individual products, have your store be identified in the search engines, and take online payments from your customers. Our proprietary software also allows you to easily sell your merchandise on EBay, interact on Facebook and Twitter, and become part of the internet without all the hassle of managing a full online shopping cart store front. With a couple of clicks and a few color choices, your site is able to be loaded instantly. You will also have your own domain name “yourcompany.com”. Our EZ sites come with 5 email address accounts so that you can have name recognition when giving out your email address.
CUSTOM WEBSITE
One Time Set Up FEE**
Starting AT
$99.95 per month
Complete Shopping Cart Website :
This option is for the serious online retailer or a retailer who wants to take their online presence to a new level. We have created software that will allow you to have a completely integrated online system to incorporate all of your products or services that you provide. Within our system we have created the tools that will allow you to be part of news articles in the industry and gain recognition in the search engines with strategic SEO ( Search Engine Optimization.) Ongoing marketing and support ensures that your website is profitable and provides your company and staff with an easy-to-manage system. This option is more directed at retailers who have a large number of static items or a consistent inventory that they can offer online. Each website is custom designed to fit the needs of the retailer. Continuous live support will ensure that you are getting the most out of your online system.
** One time set up fee varies based on the complexity and the number of products being added to the site
We are currently offering special pricing to try our optional member services without long term commitments or costs. We only ask that you share your feedback and help us spread the word to others. There is strength in numbers, working together we can create the largest gift and jewelry retail community available online, and with that strength we will be able to offer even more services that will help you succeed in your business. Space is limited for these promotions. You will be on your way to online marketing success in a matter of days, so don’t delay, Register Today!
National Co Op Advertising Member